At times, marketers can think in very boxed, exclusive categories, planning their branding and SEO efforts separately. This leads to a disconnect between a business’ SEO and brand strategy, leading to subpar results. By integrating branding and SEO, you can generate organic traffic from search engines to increase brand reach and improve brand image.
So how to measure the brand awareness? What marketing channels to use to attract the target audience? How to launch a successful promotional campaign? If you ask yourself at least one of these questions on a daily basis, try to start from the bottom.
So how can you start?
If you ask your SEO experts about the keywords research you might hear a lot about the semantic core, search volume, and keywords grouping. Well, sounds good, but what’s in it for branding? Researching all the queries with your brand keyword will show you …