Digital marketing is the marketing of commodities or services by using various forms of electronic media like internet, mobile phones or any other digital platform. Since 1990s digital marketing has taken the world by a storm and it has influenced many first timers, who are using this platform to advertise their products and create an impression on the mindset of the target audience. Digital marketing has many long term benefits which can be summarized below.
- Cost –Effective
Digital marketing is far more cost-effective than the traditional form of advertising. On an average a 30 second TV commercial on any national channel would cost around thousands of rupees, whereas digital marketing on the other hand cost much less so that even small business start-ups can afford them.
- Global Reach
Digital marketing helps a client to showcase his product globally with just a click of his mouse. A website can help you …Read More