“Marketing is no longer about the stuff you make, but about the stories you tell.”
Content marketing is not something very new. It’s been around for more than a decade now.
From infographics, articles, blogs, and web pages to branded podcasts and YouTube videos/channels, almost every brand today is spending heaps on marketing to tap the untapped market by getting their message across effectively.
But what elements make the content work? Instead of spending so much time deciding on your marketing techniques, it’d be far more beneficial if businesses work on making a nice content marketing strategy. The key is to know if content marketing is the right fit for your company and if yes, how it can be effectively done.
This is what helps in attracting prospect buyers and increasing your sales.
In the words of Doug Kessler of Velocity Partners:
“Traditional marketing talks at people. Content …