Understanding Modifications in Shopper Habits
Consumer behavior in the global market during the Covid-19 pandemic changed very rapidly compared to before. These changes are predicted to continue to develop further in a few weeks and last for months. Most consumers now turn to marketplaces or e-commerce to buy products, to make ends meet.
According to research, 50% of consumers avoid crowds and 32% leave their homes less often because of concerns about exposure to Covid-19. In other research, 30% of respondents now shop online more often than before. This behavior change has prompted e-commerce and marketplace businesses in Indonesia to change their business strategies and …