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Developing Relationships to Improve Your Article Outsourcing Strategy

Most Internet Marketers have some outsourcing strategy in place but how successful is that strategy? When you outsource services for your blog or website, you’re investing money in your business, and you expect to see some return on that ICO List – an increase in traffic or an increase in sales. It’s not enough to blindly order a batch of 10 articles for your site, throw them up on the internet, and move on to your next location.

If those articles aren’t generating traffic for you or increasing your sales, then all they are is filler, and you’ve just wasted your investment dollars. Every penny you spend on outsourcing should be considered a business investment, and you should expect to see some positive return on that investment. So your outsourcing strategy needs to include not only a plan for outsourcing your articles but an idea of what you expect those articles to achieve.

One key component in your article outsourcing strategy should be to develop a relationship with your writer. Too many webmasters jump from writer to writer looking for the next best price or the fastest turnaround time. Moreover, it’s because they aren’t looking at the writers’ fees as a business investment and they don’t realize the benefit of developing a relationship with a writer.

Think about the last time you were hired on somewhere. It took you a certain amount of time to learn the job and to learn what your boss expected of you. It’s the same thing when you hire someone to write for your website. No matter how good their writing is, the first time they write for YOUR site they’re not going to be able to give you their very best work because they’re unfamiliar with your site and the way you want to do business. So you may only see a small boost in traffic instead of the hordes of people you expected to see knocking down your door.

Moreover, if you don’t see the results you expected then the next time you need articles you jump to a new writer – someone who will also not be able to give you the results you’re looking for because they, too, will be unfamiliar with your site and your expectations. It becomes a vicious circle – you hunting for the perfect writer, throwing away dollar after dollar, but never getting the results you want because you think the grass is always going to be greener the next pasture over.

However, if you take the time to develop a good working relationship with your article writer, you’ll see a much better return on your investment, just like your boss did when he took the time to develop a relationship with you. Gradually, you learned what he wanted and how to achieve the goals that he found important. You need to establish that same sort of relationship with your writer.

Don’t just jump from writer to writer in the hopes that you’ll someday get that traffic and sales boost you’ve been looking for. Talk to your writer and let them know your goals. What is it you hope to achieve with that article? Who is your target audience? The more information you give them, the better the item you’re going to get back and the better the return you’re going to see on your business investment. When you think of your outsourcing strategy as a business investment, you’ll start getting those results you’ve been looking for.

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