iOS vs Android: An App-Related Industry Insight

When the debate doesn’t focus on the hardware gap between Android smartphones and iPhones, all the experts are trying to compare the two from a software point of view, which is, indeed, what separates the two titans. Whilst iOS has high-revenue apps available, Android smashes Apple with more availability and a more “open source” approach to distribution (which is not something that is always positive). With all that in mind, let’s try and break down the subject in more detail. 

Bootlegs And Licenses

Android app development is way easier than iOS app development, due to the fact that Apple heavily relies on licenses before placing an app on their native store. This is not something that is always positive, although: placing a non-licensed app on the Android store automatically “steals” some traffic from the one which is copied. This is why bootleg apps (especially within the gaming field) are more successful on Android than on iOS.

Revenues And Micro-Transactions

Free to play, pay to win. That’s a trend that is becoming more and more popular, lately. With apps like Fortnite making almost $2 million p/day, microtransactions are something that is taken into consideration from all the major developers, especially within the gaming industry. With that in mind, it’s also important to point out the fact that EA recently saw its decline, given the fact that their microtransaction system was completely blocking the user experience, which is why it became a big case.

Who Wins?

Although there are major differences between the two, it’s almost impossible to unanimously decide who’s the winner. In the end, Android has an open source approach and Apple has a more corporate one. This is due to the fact that both companies have their own specific approach to customers, and that is why the competition is so high, lately.