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“This is a very good barometer of what to anticipate for the rest of the vacation season,” Gustafson said. “The general trend that we noticed in site visitors is a very constructive signal for not solely physical retail, but in addition for e-comm retail — that the buyer is willing to spend when they discover out .” RetailNext, which measures real-time foot traffic Online Shop News in shops, reported that retailer traffic rose 2.1% on Friday. Sensormatic Solutions, which additionally tracks store traffic, saw a bigger increase — reporting a 4.6% jump in shopper visits on Black Friday compared to …