Software startup Thally has officially launched, having secured over 100 active workspaces for its platform. Founded by Ekene Eze, a former developer-experience executive, Thally addresses the challenge of keeping customer-facing information up-to-date with rapidly evolving software products. This issue has become more pressing as artificial intelligence increasingly influences software development.
With products changing faster than their documentation can be updated, Thally’s solution monitors product repositories to identify outdated documentation, websites, and other public materials. It then generates pull requests with suggested changes and supporting evidence for developers to review and approve. The company operates without external funding, with Eze leading development as a solo founder based in Dubai.
How Thally Works
Thally automates the process of identifying and proposing updates to documentation, reducing the manual effort required by engineering and documentation teams. Its early adopters and design partners are spread across the US, Europe, India, the Middle East, and Africa, including organizations like Hackmamba.io, Procta.org, and LI.FI. The launch coincides with a shift in the developer documentation market, driven by AI coding assistants that increasingly rely on technical content.
Market Demand
According to Stack Overflow’s 2025 Developer Survey, 84% of developers use or plan to use AI tools, yet only 29% trust their accuracy. Mintlify’s July 2026 report highlights this trend, showing 213 million requests from AI agents compared to 105 million human page loads in a single month. This shift means outdated documentation can now impact not only developers but also AI systems generating code for thousands of users, creating significant risks for software companies.
Thally’s Solution
Eze, drawing on his experience managing documentation teams, noted, “At several companies, the teams I led owned the documentation, and I did this work myself: hours spent reconstructing what a change meant, then hunting for every public page it touched.” Thally positions itself as an intermediary between a company’s codebase and the information customers use to understand its products. Instead of relying on manual updates, Thally tracks repository changes and suggests corresponding documentation revisions, ensuring human approval remains the final step.
The platform also offers managed hosting and publishing tools, with its documentation engine available under an MIT license for self-hosting. Thally is designed to meet the growing need for documentation accessible to AI systems, supporting machine-readable formats and the Model Context Protocol for direct AI tool integration. This approach focuses on integrating into workflows to keep public knowledge aligned with product updates rather than simply offering another documentation editor.
Pricing and Growth
Thally provides a free tier for one documentation site, while its paid Cloud service costs $199 monthly or $1,990 annually. Enterprise features include SSO, SAML, SCIM provisioning, and audit logs. New users can access a 14-day Cloud trial without providing credit card details. The platform is built to handle large repositories and frequent updates without deployment volume limits, offering Eze a foundation to test market demand for automating traditionally manual tasks.
